Our Team

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    Alinah Brun: Head of UX Strategy

    Hi! My name is Alinah and I'm a UX Designer. I would describe myself as a creative dreamer and self-starter. I love art, music, gaming, and reading, as well as exploring the different ways people express their creativity. My favorite question is “What if?”, and I'm always looking for ways to grow and challenge myself.

    chose to pursue UX because I've always loved design, but – as someone who’s core values are based on showing kindness, compassion, and selflessness – I want to translate my creativity into functional, accessible, and impactful designs that matter. Whether it’s making sure that people have an easier time doing something, taking a bit off of their mental load, or creating something people needed but didn’t have - or didn’t even know they needed,

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    Alexia Richardson: Chief Executive Officer & Head of Digital Strategy

    Hi, I’m Alexia, the founder of Rooted Guidance. With a passion for intentional, soul-aligned marketing, I help small businesses and brokers build brands that resonate and grow authentically. My multicultural background, spanning the Dominican Republic, Curacao, and Taiwan, has shaped my ability to connect with diverse audiences and craft strategies that are both inclusive and impactful. At Rooted Guidance, I combine creative storytelling with data-driven insights to deliver scroll-stopping content and campaigns that truly reflect your unique vision.

    Whether you’re refining your brand voice, launching a digital campaign, or optimizing your social media presence, I’m here to guide you every step of the way. Together, we’ll create strategies that feel human, magnetic, and tailored to your goals—helping your business thrive with clarity and purpose.

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    Aianna Allen: Client Relations Manager

    Hi, my name is Aianna. As the Communications Director, I specialize in promoting services and goods with tailored information for your target audience. By being a guide for online interactions, I can allow others clear and quick avenues of communication. With my background in business management, digital shops, and daily logging, I can deliver creative yet impactful responses for clientele. Adding life to your words through social media, direct messaging, and online platforms.

    In earlier years, I worked with my family’s small business, constantly looking for ways to bring people together through art. I understand the power self-expression can bring. Making connections makes a difference, I will be an avenue for you to have more freedom and less worry.