Rooted in care, grown through content.
Specialized Marketing Management for FMOs & Medicare Agencies—Compliance-Driven, Multicultural, Results-Focused.
About Us
At Rooted Guidance, we specialize in marketing management for Field Marketing Organizations (FMOs) and medium-to-large Medicare agencies nationwide. Drawing from hands-on experience in health insurance and a deep understanding of Medicare’s compliance landscape, our team delivers results-driven strategies that help agencies stand out, recruit top agents, and reach diverse senior populations. We’re committed to authentic, collaborative partnerships—working alongside your team to create campaigns that resonate, engage, and convert, all while honoring the strict regulations unique to the Medicare industry
What sets us apart is our intuitive, non-pushy approach to marketing and our ability to bridge language and cultural gaps. With expertise in English, Spanish, and Haitian Creole, we offer multilingual ad translation and culturally relevant outreach that helps agencies expand their reach and build lasting trust with clients. At Rooted Guidance, we don’t believe in one-size-fits-all solutions; instead, we develop your brand voice and messaging by listening closely to your goals—ensuring every campaign is not only compliant but also a true reflection of your agency’s values and vision.
Testimonial
Working with Rooted Guidance has been a turning point for me. They helped me grow my confidence in using social media effectively, something I had struggled with for a long time. Thanks to their clear guidance and practical tips, I now approach posting with purpose and ease. Rooted Guidance is not only knowledgeable but also incredibly supportive. They now my go-to for advice on creating content that drives real engagement and helps grow my following. I can’t recommend them enough!
Nyoka Sommerville
Medicare Mike Team
Rooted’s consulting has been a game changer for my business. They helped me see where my brand was falling flat and gave me clear, actionable strategies to improve my messaging and connect better with my audience. Their insights into the insurance space, combined with their marketing knowledge, made everything they recommended feel tailored and effective. I’ve gained more clarity in my content, confidence in how I show up online, and I’ve even started seeing more engagement and leads. If you need someone who truly understands both marketing and insurance, Rooted it is.
Kentia Macklemore
The Medicare Navigator
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